Meet Jake Harris
Your business and mindset coach
I've Never Been Able To Leave It Alone.
I've always been furiously curious. About people, mostly. Why do people do what they do and what gets us to do hard and interesting things? If there's a new perspective to be had or a better way to do it, I'm there.
For as long as I can remember, I've believed the hardest question this generation faces is "What do I choose to make the point of me?". I keep running into it. The barriers to knowing and doing anything are lowering daily and with that, expectations skyrocket. And it's accelerating. Jobs and societal roles and expectations are changing faster than most of us can keep up. Information went from expensive to free, and rather than easing the burden, it just added to what we expect of ourselves - Know more. Do more. Be more.
People run businesses and I work with people. I believe the best way to do that is by putting the right tools in your hands and creating viewpoints that help you see your path forward clearly. When you believe you have what you need to create the results you want, you thrive.


Where The Business Name Comes From.
I know what it's like to sit at the steering wheel of a business, looking at a growth ceiling, wondering how to break through without burning out.
I've owned and run several small businesses. I've also been in the trenches as an employee, in small firms and in massive corporations where I led large teams. So I know the weight of building a company, the friction of running a team, and the absolute exhaustion of trading your limited hours for dollars.
What kept catching me out was where the real constraint was sitting: In me and my own internal “Upper Limit”. My pricing followed what I believed I was worth. My diary followed what I believed I had to be across. My growth followed what I gave myself permission to pursue.
So the business is named after that idea. Gay Hendricks calls it “the upper limit problem” in The Big Leap: it’s the way we throttle ourselves the moment things start going well, because some part of us decided a long time ago how much is allowed. I put it on the door as a note to self. I still meet mine most weeks, and it makes me quicker at spotting it in myself and others.
It’s this simple: you cannot out-earn or out-strategise your own inner upper limits. To change your results on the outside, your pricing, your time, your revenue, you have to change how it makes you feel and what you make it mean on the inside. When you grow within, your business naturally grows with you.
That ceiling you're looking at is usually closer to a choice than it feels.
I Do The Reading So You Don't Have To.
I'm the one who reads all of it. The books, the models, the eighteen competing opinions on the same problem. Partly because I love it, and partly because I spent years believing that if I just understood enough, I'd feel in control of everything. Sometimes it worked, but it took me way too long to learn that more information without more bold action mostly leads to anxiety - about knowing the 'right way' to do something you're not doing ha.
There's too much information available, and most of it is good advice written for somebody else. I translate and contextualise and focus on how to apply the right information to your situation. If it’s not simple, clear and actionable, it ain’t useful.
Three things I've learned the hard way:
You can think about it, but you have to act your way through it. Thinking feels like the real thing. It's only the preparation.
You need a mirror more than a cheerleader. I'll reflect back what I'm actually seeing, and I'll treat you as the person you've told me you want to become, not the one who walked in.
Small tested bets beat grand plans. Take the evidence that already exists, find the smallest way to check it holds, put it in front of a real person, then build from what comes back.


The Thoughtful Ones.
The Ones Who Care.
The people I do my best work with tend to be thoughtful to a fault. They care deeply about helping others and often carry more than they should.
They also can't hold the pieces apart. How they think, how they lead, how the business actually runs, what it costs them at home. It's all one thing to them, and any conversation that pretends otherwise feels hollow. Same for me. Strategy with no person in it bores me, and mindset work with nothing to apply it to is just a nice chat.
I appreciate curiosity, a challenge, and people who are willing to laugh and take the piss out of us both while we pull it all apart. If that sounds like your kind of conversation, we'll get on.
How to Work With Me
Tailored partnerships to help you step back so your business can step up.
1:1 Coaching
Work directly with me across your business, with priorities and implementation shaped around you.
We connect the commercial work with the decisions and habits needed to make it stick.

Team Workshops
Transition your team from order-takers to proactive value-creators.
Let's build the internal systems they need to take full ownership, so you can step back.

What It’s Like Working Together.
Honest reviews from business owners who have experienced my coaching, business mentoring, and mindset strategies firsthand.
Could You Build a Value-Led Business?
The Value-Led Snapshot is a short, structured audit. It answers two questions. Whether a value-led model is the right move for you, and how much you stand to gain by making it. Honest read. No pitch.




